Diet Coke / W+K London

We were briefed to come up with a new packaging design for Diet Coke, something that would encourage people to take a picture and put it up on insta. Rather than just create a new design we decided to turn the cans into social currency which our audience could use to express their love or displeasure of whatever they wanted. We created a collection of positive and negative sassy sayings that proved so successful they became the basis of the TV spots, posters, plus a load more cans.