Anchor Spreadable / Creature
The second wave of work for Anchor. This time we wanted to create an anti Christmas ad that would stand out against the cheesy spots that we knew it would be airing alongside. Using the same team at Passion we picked up a Creative Circle and a British Animation Award for the Little Elephant TV spot.
We were tasked with designing some special Christmas packs to run alongside the ad. We dressed them up in some special Huggler wrapping paper and used them to give away prizes, including the elephant, online.
All the Toys
So many people wanted their own squeaky elephant that we absolutely forced to create another toy. This one came complete with trumpeting butt, using the same sound from the ad and was given away to some lucky folks who picked up the special Christmas pack and entered the code online.