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Amex Shop Small / Dentsu

Someone in NYC said we need a Christmas campaign to celebrate Small Shops, featuring someone singing.

Makes sense to give the Erasure guys a quick call, get permission to rewrite one of their most amazing tracks. Get Björn Rühmann to shoot it. Cut a 30″, a 60″ – write some more lyrical nonsense for some radio/spotify spots, shoot an OOH and OLV campaign to match and you’re good. Hope you like it.

(still have to upload the mentioned “radio/spotify spots, shoot and OOH and OLV campaign to match” – but here’s the 60 for a start)