Arla B.O.B / W+K London

We were tasked with developing and implement a new design system that worked across all Arla brands and sub brands. From organic milk to yoghurts, porridge, smoothies and spreads the new Arla work had to feel consistent but retain the ability to flex for different audiences. For example the &More range focussed more on inner strength whereas B.O.B milk was more cheeky and self depreciating.