One Bag to rule them all. We all know what happens on a shopping haul, everything migrates to the biggest and baddest bag you’ve got. Now show us a bag that tops the iconic Frakta. Thought so. Made sense then to hero it when launching IKEA on one of the world’s most iconic shopping miles – Oxford Street. Was a lot of fun to unleash the Frakta Invasion across Soho.

In the words of Carlo Reale “A masterclass in brand storytelling, local insight, and OOH done right.” 

And if you wanna see the same PR images again with loads of clutter around them and some words of wisdom head over LBB online