Ever since 2009, lucky Sam gets to work with Mike on a daily basis.
The world’s drowning in problems. So how do you get people to care about our dying oceans?
Well turns out, flipping that problem into THE solution of our generation’s biggest challenge – even got Mick Jagger stoked.
Wieden’s opened up a “Diet Coke Can” re-design brief to the creative department. Have a peep how we elevated this design task to create some social currency.